Branding

Branding your business is one of the hardest parts of a business to start with. A brand is not a name but the feel and idea of what people think of when they either see or remember your business. Take for instant Coke the soft drink copany. What do you think of when you think Coke, maybe sports and hot summer days and just a idea of hanging out with friends. Even though the branding is ding a great job of instilling these items into the markets mind, in fact coke is a main mixer with heaps of alcohol drinks, but in most cases that is just a know idea, but its not what the branding has your thinking first.

• What kind of theme do you want your customers to associate you with.
  Some business can already have an idea just by the style of business they are in: eg surfing clothing or surf boards. Think about that the style of branding that you want your company to be.
• Why we love brands. Get to know why we love them and then you can understand how to create one. If you look around your home you will see many brand names, we buy sell and experience brands all day. They enter by way of coffee that we drink, soda pop that we drink, clothing that we wear and even the hamburgers that we eat. If in just this one sentence you thought of a couple of brands then you know what brands are.
• Brands don't always means quality. In the good ol` days when your grandparents when to buy their dining table they used to knock on the wood, check underneath the chairs to see how they are locked together and in the old days quality meant that the items would stand the test of time. Fast forward a few decades and now the same people that would have brought the hardwood dinning set would now look at and might by the plastic products or fabricated timber product because of its image of quality and the brand on the side.
• Using people as a branding image. Most people know that Nike sell footwear. In the 90's Nike used Micheal Jordan to promote their brand to the world wide audience. The results were amazing and Nike made millions and millions. They used a branding that no one else really did at the time and it was a success. Nowadays people from all over the world, even places like Poland and Tahiti respond to appeals and endorsements of products by famous people.